The process of change cannot ignore the development of specific activities in the field of entrepreneurship and innovation culture. Three projects have been launched globally:
- “#nomoreexcuses”, a communication campaign co-created with personnel from all over the world with the aim of identifying the causes, in the form of “excuses” or alibis, of the cultural resistance to change. Each cause was given a response aimed at encouraging a way to overcome it and promoting behavioral attitudes that foster innovation;
- “Innovation School”, a targeted training on innovation, aimed at spreading not only new working methods (such as design thinking, lean start-up, agile and creative problem solving), but also to encourage soft skills that support and facilitate the dissemination of the culture of innovation and creativity;
- “Enel Innovation World Cup”: Cup”, a project launched in 2016 with the aim of identifying new business models for Enel, starting from entrepreneurial ideas by Enel’s people in each country, executed over the course of 2017. Of the 12 finalist projects, 3 were included in the Enel X project portfolio to be developed.
As part of promoting creativity and lateral thinking, the project “Enel Idea Factory”, continued in 2017. Launched in 2014 with the aim of supporting all areas of the Company in solving challenges through new working methods and creative techniques, it also promotes integration and collaboration between the business units and supports the dialogue between the internal and external stakeholders to the Company. In 2017, 15 creative sessions were held involving 336 participants (including 44 external participants) who generated around 350 ideas and gave rise to various business initiatives. For the purpose of disseminating and promoting the innovation culture and creativity, four “Idea Hubs” have been created in Spain, Colombia, Chile and Brazil.